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1. IGNORANCE: most practitioners that are advertising maybe not conversant with all the idea of making use of a-listers to promote the brands. They were hired to merely promote, showcase the products of their customers to people, that they did. They were maybe not deeply taking part in any marketing technique to away do brands from competing businesses.

2. INDIFFERENCE: several were instead indifferent, adopted a approach that is lackadaisical the idea, given that they believed that the usage of a-listers had no effect on the product quality output for the advertisements produced, so why bother with them?

3. UNWILLINGNESS TO SPEND: Most Consumers had been reluctant to cover the charges needed to engage the services of this a-listers to advertise the brands within the advert (which was never as costly in comparison with exactly what obtains today). Only a few consented to the soliciting and ultimate use of a-listers for instance the now defunct Universal Trust Bank (UTB advert: Chief Zebrudaya and Jegede associated with the New masquerade television show fame), Visine eye drops (Regina Askia), Morning fresh (Bimbo Oloyede), Panadol ( Ovuleria, Akpena in the TV group of the latest masquerade), New Elephant Blue detergent (Chief Zebrudaya, Samanja)

4. LOW COMPETITON: a number of companies with competitors creating brands into the sector that is same. In the 80's we essentially had two known rival brands of items drawn from different spheres for eg Detergents "Omo and Elephant Blue", Soaps "Lux and "Cussons Imperial leather", carbonated drinks "Coke and Pepsi", automobiles "Peugeot and Volkswagen". A few companies produced brands that went unchallenged such as Okin biscuits, Peak Milk, Maltina, Robb, Thermocool fridge/freezers on the other hand.
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Lagos will be the most common and populated city of Nigeria. It isn't identified to a lot of nevertheless has value that is important Nigeria. Nearly all Nigeria's economic climate relies on Lagos. Lagos is renowned all through the continent that is african its music image also musical evenings also. Lagos has offered delivery to numerous kinds including the Nigerian-styled Rap, Highlife, Juju, Fuji, and also other forms of popular music. Lagos may be the center through the Nigerian film company, usually known as 'Nollywood.' Idumota market on Lagos Island will be the primary distribution center.

A lot more than 250 groups that are ethnic resident in what is now named Nigeria, and a whole lot of a great deal more have relocated there in present years; the primary cultural teams are the Igbo, Hausa and Yoruba. Classic popular music from Nigeria and all sorts of through Africa is practically constantly practical; this means, it really is completed to mark a ritual including a marriage or burial as opposed to for total leisure or artistic enjoyment.

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